As a hospitality entrepreneur, it is not only important to put tasty dishes on the menu but also important to put the restaurant itself on the map. In the current market, consumers are increasingly looking for an experience. Branding is very important when it comes to over-all experience.
You may or may not have noticed that your visitors are extensively using their mobile phones and social media. It does not matter whether you think this is a positive development or not. It is important that you participate in this trend and ride the wave towards your advantage. Social media has become a synonym of word-of-mouth.
To get the most out of social advertising, it is critical that your branding is in order. With the right branding of your restaurant you can ensure that you subtly convey where the photo was taken.
Branding can be done in various ways. We identify the following ways of branding:
ONLINE BRANDING
To create brand awareness, we make sure that your logo is visible online. You can do this on your own restaurant website, on your company profiles on social media, review websites and of course Google. We can help you put your restaurant on the online map.
IN-HOUSE BRANDING
Within your restaurant you can have your logo on main display wall or put your logo at various places in a subtle way. Now a days it is normal to not only place the logo on the outside wall, but also simply inside the restaurant itself. This way, your logo will be visible in the background of photos that were captured in your restaurant. In addition to this strong way of in-house branding, there are many more subtle ways, such as your logo on glasses, napkins, coasters, bottles of water and so on. There are options for everything that so you can perfectly match these items with the look of your restaurant.
EXTERNAL BRANDING
If you want to stand out on the street, then external branding is of great importance. When you manage to create a striking exterior, you also create brand awareness with a group of people who may never have eaten at your restaurant. For an attractive exterior, you do not have to immediately think of bright colours or crazy things. A very smart or chic exterior can also stand out on its own.
BRANDING BY INTERIOR
The current trend is to work on one theme and then extend it across the board. This theme can be a modern version of your kitchen, but also a colour, country, atmosphere, object or animal. In our opinion, the interior is only successful if beautiful photos can be captured from any angle. They are not just beautiful photo, these photos can be a great advertising tool for you if they clearly show that they were taken at your restaurant. This recognisability is exactly what we mean by branding.
If you are looking for a partner to take the branding of your restaurant to the next level then do not hesitate to contact us.