A corporate identity represents the visual identity of your restaurant. A corporate identity is often thought of as a logo, but it includes much more than that. It is the appearance that is seamlessly implemented everywhere. From the restaurant interior to the website, social media channels and online company profiles. Your personnel communication and work schedules must also be published using your house style.
The restaurant logo acts as guideline for the design. It should preferably consists a symbol and a word mark. For text, it is wise to use two different fonts. For example, you can distinguish between your dishes and the description in your menu. It should also be determined where the logo or word mark is to be used. For example, it is important to use the same profile picture on all social media platforms and communication. This ensures good recognisability.
A good corporate identity consists of a fixed colour pattern. It is good to select two or three colours to work with. Ideally, these colours should also be reflected in your interior decor. It is important that there is a strong / dark colour that is used for the text.
We believe that food photography and interior photography are of great importance for a good corporate identity. When images are created for social media or online company profiles, it is good to be unambiguous. So all dishes taken from above on the plate, or with a piece of table or interior. The right effect is obtained if, when they see an image, your target audience immediately realizes that it is an image from your restaurant.
Within the corporate identity, you have to further examine the way you address your guests. Are the ingredients in your menu written with a capital letter or not? We come across new and unique things in every case. The best way is to see how surprising and contrasting elements can be used within the corporate identity. This ensures that your corporate identity gets its own unique character.
We can provide you with a full corporate identity if you already have a logo or some elements. We can also provide a completely new corporate identity. Sometimes it is nice to upgrade the existing house style to modern and latest standards.
