The quality of the dishes you offer is of course the most important aspect, but the presentation and design of the menu card is also significant.
When a customer receives a menu card, they should feel like receiving a gift. They should be happy and excited to open it and look for what’s inside it. If you have a nice menu card, your customer will already be happy and positive even before they have opened it and viewed the items. That is a great way to make the first impression.
The design of the menu must also match the identity of your company. It is especially important that the restaurant logo is clearly visible for in-house branding. This way your logo will appear more often on photos on social media.
The description of the dishes must match both your target audience and the price-point of the dishes. It has to be determined in advance whether a minimalist approach has to be taken or a somewhat broader description of ingredients is chosen.
The menu must be clear and legible. Prices must be clearly printed, so that they are visible to everyone. In addition, good hygiene is very important. You can and will create a bad impression with a menu that is not clean.
Often, your customers will appreciate a witty or creative approach in the menu. You can think of a nice text or slogan, or provide the card with the #hashtag of your company.
If you want us to help you with the design of your menu card, please contact us.
You can have us design a menu – starting from € 250, –
