There are a lot of elements and moving parts involved in running a restaurant. The restaurant website is often ignored and neglected. Restaurateurs forget that a good website is an indispensable extension of their corporate identity. HR studio can completely relieve restauranteurs in this section.
Most restaurateurs often entrust the development of their website to a website developer. Usually, technical companies and development agencies lack the expertise and skills that are required in hospitality industry. The result: a website that may look good, but is not optimised for the hospitality industry.
There is a lot involved when creating a good website for a restaurant. The starting point is a complete corporate identity. By this we mean not only a logo with word mark and symbol, but also the fonts and images.
It has been proven that high-quality images of food incite more orders and reservations. Food photography is therefore an important service from HR studio. We photograph your dishes in the style that matches your identity.
For the ultimate experience, we also capture your interior on camera. These can not only be used on your website but also on your online company profiles.
The menu is also a reflection of your visual identity. It is not a good idea to offer your menu in PDF format on your website and other portals. PDFs are not very helpful when it comes to better readability and findability in search engines. Your menu should be published in web format.
The main purpose of your website is to attract more customers and hence get more reservations. To achieve this, we develop your website with a user-friendly reservation system. It is also possible to integrate reservation systems from third parties such as The Fork and Formitable. We will be happy to advise you about the systems that best suits your requirements.
Your website is incomplete without a clear description of your company. This also applies to your social media channels and online company profiles. By describing the important characteristics of your restaurant, you can convince more people to come and eat at your restaurant.
An SEO strategy is also required to increase the findability of your website. We can perform a keyword analysis for you, so that we know for sure that the right words are present in your website. We then look at what words your users search for and process them not only in the website but also in the Meta tags of the website. Furthermore, our speed optimization ensures that the website is fast and is properly indexed by Google and other search engines. We deliver websites with a secure connection and hosting by default. This reduces the chance of hacks and the details of your customers are better protected.
We are happy to take everything off your hands when it comes to your website. Please contact us and let us help you.